If I was a business leader spending significant money on ads - here’s what I would do to cut my CAC by 20% in 3 months:
1/ Understand my data
- What gets measured gets managed
- Track full-funnel attribution
- Ensure accuracy
2/ Find bottlenecks in my funnel
- Analyze conversion rates
- Find wasted resources
- Check lead quality
3/ Fix my ad accounts
- Target the right person with the right message
- Align conversion tracking with business data
- Stop spending on bad campaigns
4/ Improve designs and messaging
- Always run a landing page experiment
- A/B test creative angles
- Personalize messaging
5/ Implement a feedback loop
- Daily performance reviews
- Sync with sales team
- Iterate with data
Any questions?
Ping me - Adam